The definitive book on persuasion. After you listen, you'll never look at a sales tactic, a social situation, or your own decisions the same way.
Cialdini identifies six principles of influence — reciprocity, commitment, social proof, authority, liking, and scarcity — and explains how they're used to shape behavior. Originally published in 1984, the updated edition adds a seventh: unity.
Lloyd James delivers a steady, authoritative narration suited to the academic tone of the book. The examples are vivid and the pacing allows the concepts to land.
Marketers, salespeople, negotiators, and anyone who wants to understand how they're being influenced — and how to protect themselves.
Those expecting entertainment. This is a textbook in audiobook form — but one of the most valuable textbooks ever written.
Listen to it. Required listening for anyone in business, marketing, or who simply wants to understand human behavior.